Tag Archives: twitter

Hashtags taking over Facebook?

15 Mar

What if I would say that Twitter is taking over Facebook? Would you believe me? Perhaps not “take over” as if Facebook been purchased or overtaken but what about hashtags for Facebook? The Unofficial Facebook blog AllFacebook reports that development for adding “hashtags” is happening.

What would that mean? For example that you could search for discussions around particular topic, search for images with a hashtag (as photo-sharing application Instagram already uses this and was acquired by Facebook last September) or aiding targeted advertising.

From a company perspective this might also enhance quality of social media monitoring as today conversations taking place behind private Facebook profiles and only public posts are picked by “social media monitoring” tools/services. Another opportunity could be to find brand advocates that are sharing their view of brand  in hashtag conversations. And what about goals for marketers, ROI of social media campaigns. Opportunities are big. So is the risk of spamming the news feed.

How would this affect your life? Or would you even care?

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Tips for tweeting from SxSW

1 Mar

As now SXSW is approaching, only couple of days left, here are 5 tips on how to tweet from an event

  1. Be part of the conversation, know the hashtag #SxSW
  2. Save your data plan, tweet fast – use the host’s wifi
  3. Tweet a lot
  4. Listen for quotes, take pictures and tweet your experience
  5. Tweet to people to get retweeted and help increase your social footprint

This was inspired by a #infographic posted to #SMWogilvy by @socialOgilvy https://twitter.com/SocialOgilvy/status/303879809157701632

Presentation of active Finnish Twitter users 2013 (Twittercensus)

19 Feb

Intellecta released as planned the first study on Finnish Twitter users, Twittercensus, which is the biggest study in Nordics – information of active users, total number of accounts, graphs over registration dates as well as cluster graphs of the active twitter users in Finland.

Key insights from study

  • 63 632 Twitter accounts – 1,2 % of population – compared to Sweden with 300 000 users, 3 % of population
  • 17 993 234 tweets (Sweden 110 000 000)
  • Average user has 70 followers and has made 283 tweets (Sweden 2012: 62 followers, 368 tweets)
  • Only 4% has tweeted more than 1000 tweets (Sweden 7 %)
  • 3 & of tweets are geotagged (Sweden 4 %)
  • Tweeting from Web client is the preferred way, (Sweden Twitter iOS client)

Within active users (activity within 30 days)

  • 25 965 Twitter accounts (Sweden 171 000)
  • Average user has 141 followers, following 127 and has made 633 tweets

Conclusion: The social network Twitter still has a long way to go before it is reflected in Finland. As an example, Twitter Trends has not yet found Finland, and will most likely not before active user base is increased.

Follow the discussion of study on Twitter using hashtag #twittercensus (additional hashtags for Finnish tweeps #suomitwitter #suomisome)

The methodology used, is described at the newly created site www.finnishtwitter.com

“75 recent tweets has been downloaded for every account, we analyzed the language after removing hashtags, links and user names. The language of the tweets are identified through the open source library Pear LanguageDetect. After an account has been identified as Finnish, all friends and followers of that account will be add to a queue to be analyzed. This process is iterated until all accounts (and there followers and friends, and their followers and friends, etc) have been scanned, and no more Finnish speaking accounts are found. Users not recognized as Finnish, accounts without tweets and protected accounts are excluded.”

Image

Why choose Google+

2 Jun

Why choose Google+

Why the Google service is worth your time – 20 reasons

From seamless integration with Google services such as Gmail, Google Docs and Picasa to better game integration, video chat Google Hangouts with friends and easy privacy setting enabling

See more Infographics on Pinterest

Tweet Smarter not Harder – Part Two

25 Apr

Good tips on tweeting

The Catalyst Partnership

Introduction

If you read Part One of this series, you recall I discussed targeting and third-party applications to save you time and help you market you business and product or service more effectively.

Goals For This Post (Part Two)

  • The beauty of Lists and how they can help you use Twitter more effectively
  • Discuss branding, content tweets, and promo tweets and why you need to understand the difference
  • A note on targeted following

LISTS

I mentioned lists briefly in Part One for the purpose of finding targets but they do so much more. Here are my top ten reasons you should be using lists:

1) The number one reason to use lists: each list allows you to add up to 500 people aka tweeps. You can have up to 20 lists (public or private though I recommend public). I suck at math but even I can figure…

View original post 1,493 more words

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