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Trending topic at SXSW 2013 – Storytelling

7 Mar

Starting March 8, thousands of tech professionals, entertainers, entrepreneurs and fans will gather in Austin, Texas for 10 days of the South by Southwest (SXSW) Interactive Conferences.

When looking at the lineup of sessions available for the SxSW Interactive, I clearly see Storytelling as the Big thing for this year

What is Storytelling? A definition by Wikipedia refers it as “Storytelling is the conveying of events in words, images, and sounds, often by improvisation or embellishment. Stories or narratives have been shared in every culture as a means of entertainment, education, cultural preservation, and to instill moral values. Crucial elements of stories and storytelling include plot, characters, and narrative point of view”


In social media, Storytelling is, at its core, is more than just telling stories about a brand, and social media storytelling is more than just creating Facebook, Twitter and blog posts promoting that brand. Effective brand stories must embody the brand. They must be unique and noticeable and inspire people to engage, share and eventually buy (or watch, or whatever drives profitability). They must be selfless and meaningful to audiences.

In this video Coca-Cola explains video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives

If you are visiting SxSW Interactive, I recommend you to search for the topic “storytelling” (86 sessions is about the topic) and find out what storytelling is all about – my favorites are:

– BBC Presents: Science of Storytelling http://schedule.sxsw.com/2013/events/event_FP990427
– Infographics: The Power of Visual Storytelling http://schedule.sxsw.com/2013/events/event_IAP15832
– Storytelling: The Next Wave of Engagement http://schedule.sxsw.com/2013/events/event_IAP6706
-Training the Next 7 Generations of Storytellers http://schedule.sxsw.com/2013/events/event_IAP10453

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