Tag Archives: facebook

Hashtags taking over Facebook?

15 Mar

What if I would say that Twitter is taking over Facebook? Would you believe me? Perhaps not “take over” as if Facebook been purchased or overtaken but what about hashtags for Facebook? The Unofficial Facebook blog AllFacebook reports that development for adding “hashtags” is happening.

What would that mean? For example that you could search for discussions around particular topic, search for images with a hashtag (as photo-sharing application Instagram already uses this and was acquired by Facebook last September) or aiding targeted advertising.

From a company perspective this might also enhance quality of social media monitoring as today conversations taking place behind private Facebook profiles and only public posts are picked by “social media monitoring” tools/services. Another opportunity could be to find brand advocates that are sharing their view of brand  in hashtag conversations. And what about goals for marketers, ROI of social media campaigns. Opportunities are big. So is the risk of spamming the news feed.

How would this affect your life? Or would you even care?

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Facebook testing redesigned Timeline

1 Mar

Mashable is reporting that some Facebook users in New Zealand has a updated Timeline, with changes the top of the page in particular, removing the photo tiles for Friends and Photos, and moving Map and Subscriber information lower on the page.

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One exciting change for Pages is the redesign for sharing a link on Facebook – now you can directly Like a company. This has been rumored for a while that Facebook would launch this feature.

Like a Page directly from Sharing a post

The number of meaningful relations

27 Feb

An article in Bloomberg Businessweek shows that researchers have discovered the number of meaningful relations, 150, nearly everywhere they looked – clans tend to have 150 members, a company, the smallest autonomous military unit hovers around 150 and when a branch exceeds 150 employees, the company breaks it in two and builds a new office.

Why is this? Why is a number of 150 the magical number?

Answer is that humans cannot maintain many more than 150 meaningful relationships, we are not built to be able to handle more relations and begin to lose sense of connection

Evolutionary psychologist Robin Dunbar explains in his study: “The figure of 150 seems to represent the maximum number of individuals with whom we can have a genuinely social relationship, the kind of relationship that goes with knowing who they are and how they relate to us,”

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A study by Facebook – Anatomy of Facebook – in 2011, analyzed 721 million active Facebook users, which reveals that average friend count is higher than 100.

“At first glance, the median friend count on Facebook — 100 — may seem surprisingly low; a quick survey of my own friends reveals that they almost all have more than 100 friends”

Path, a mobile photo-sharing and messaging service founded in 2010, is limiting users to 150 friends and basing their thinking to research by Dunbar: “What Dunbar’s research represents is that no matter how the march of technology goes on, fundamentally we’re all human, and being human has limits,” – Dave Morin, one of Path’s co-founders.

A paper published in 2011 found that on Twitter the average number of other people a user regularly interacts with falls between 100 and 200.

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Facebook Adds Search Results Tab To App Insights

21 Feb

Facebook Adds Search Results Tab To App Insights

As Facebook add possibility to search for apps, now it the time to start thinking about title & description, old SEO school principles

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Local Facebook fans beat corporate fans 40 to 1

18 Jun

Local Facebook fans beat corporate fans 40 to 1

Local pages has in comparison to large corporate pages 8 times more engagement.

HearSayLocal har also released a report: The Power of Going Local: Comparing the Impact of Corporate vs. Local Facebook Pages

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Why choose Google+

2 Jun

Why choose Google+

Why the Google service is worth your time – 20 reasons

From seamless integration with Google services such as Gmail, Google Docs and Picasa to better game integration, video chat Google Hangouts with friends and easy privacy setting enabling

See more Infographics on Pinterest

Scheduling posts on Facebook (coming soon)

1 Jun

Facebook administrators (with permission to create posts) will be able to schedule posts up to 6 months in advance, with the ability to run posts at least 15 minutes apart. All times will on these posts will correspond to your own timezone.

I wonder how this new feature will work with Switch region on Global Page release. One possibility would be to include your regional page that you want to schedule a post to.

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