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How to write better? Improve your writing for an article, a blog post, or a SxSw coverage

15 Mar

As I have been blogging for little over a year, I have always struggled on how to write my blog posts. I usually find myself disoriented in my mind among the ideas I have and it was only when listening on HBR Ideacast podcast (by the way, a good podcast) Bryan Garner was interviewed by HBR’s Sarah Green on “How to improve your business writing” I understood how to write competently. And I want to make you also better writers.

Bryan Garner has an proposal for

Process for better writing

  • Madman
  • Architect
  • Carpenter
  • Judge
Madman, Architect, Carpenter and Judge

Madman, Architect, Carpenter and Judge


Use your imagination and write down every idea that comes to your mind. At this point do not judge any ideas, this is a brainstorming part.


Take a look at all the ideas been written down and start Thinking about propositions – 3 main points you are looking – a sensible order for all ideas.


Write out paragraphs to support the propositions, and write out all your ideas more fully in a very rapid way. A this point no editing is done.


Go back and very critically judge what has been written and expressed. How can this been written better? How is this article or blog post been interpretered by someone else? Is it selling enough?


A Behavioural Primer for Social Media Marketers

13 Mar

Please enjoy a blog post by Ana Canhoto on A Behavioural Primer for Social Media Marketers that highlights what to master in aspects of human behavior.

Trending topic at SXSW 2013 – Storytelling

7 Mar

Starting March 8, thousands of tech professionals, entertainers, entrepreneurs and fans will gather in Austin, Texas for 10 days of the South by Southwest (SXSW) Interactive Conferences.

When looking at the lineup of sessions available for the SxSW Interactive, I clearly see Storytelling as the Big thing for this year

What is Storytelling? A definition by Wikipedia refers it as “Storytelling is the conveying of events in words, images, and sounds, often by improvisation or embellishment. Stories or narratives have been shared in every culture as a means of entertainment, education, cultural preservation, and to instill moral values. Crucial elements of stories and storytelling include plot, characters, and narrative point of view”


In social media, Storytelling is, at its core, is more than just telling stories about a brand, and social media storytelling is more than just creating Facebook, Twitter and blog posts promoting that brand. Effective brand stories must embody the brand. They must be unique and noticeable and inspire people to engage, share and eventually buy (or watch, or whatever drives profitability). They must be selfless and meaningful to audiences.

In this video Coca-Cola explains video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives

If you are visiting SxSW Interactive, I recommend you to search for the topic “storytelling” (86 sessions is about the topic) and find out what storytelling is all about – my favorites are:

– BBC Presents: Science of Storytelling
– Infographics: The Power of Visual Storytelling
– Storytelling: The Next Wave of Engagement
-Training the Next 7 Generations of Storytellers

Not going to SxSW this year? Follow sessions from home

28 Feb

Lanyard has released an unofficial guide to SXSW for those who do not possible to attend, collecting all sessions to one place.

Check out more at

SXSW 2013 Gridd at Lanyard

The number of meaningful relations

27 Feb

An article in Bloomberg Businessweek shows that researchers have discovered the number of meaningful relations, 150, nearly everywhere they looked – clans tend to have 150 members, a company, the smallest autonomous military unit hovers around 150 and when a branch exceeds 150 employees, the company breaks it in two and builds a new office.

Why is this? Why is a number of 150 the magical number?

Answer is that humans cannot maintain many more than 150 meaningful relationships, we are not built to be able to handle more relations and begin to lose sense of connection

Evolutionary psychologist Robin Dunbar explains in his study: “The figure of 150 seems to represent the maximum number of individuals with whom we can have a genuinely social relationship, the kind of relationship that goes with knowing who they are and how they relate to us,”


A study by Facebook – Anatomy of Facebook – in 2011, analyzed 721 million active Facebook users, which reveals that average friend count is higher than 100.

“At first glance, the median friend count on Facebook — 100 — may seem surprisingly low; a quick survey of my own friends reveals that they almost all have more than 100 friends”

Path, a mobile photo-sharing and messaging service founded in 2010, is limiting users to 150 friends and basing their thinking to research by Dunbar: “What Dunbar’s research represents is that no matter how the march of technology goes on, fundamentally we’re all human, and being human has limits,” – Dave Morin, one of Path’s co-founders.

A paper published in 2011 found that on Twitter the average number of other people a user regularly interacts with falls between 100 and 200.


Facebook Adds Search Results Tab To App Insights

21 Feb

Facebook Adds Search Results Tab To App Insights

As Facebook add possibility to search for apps, now it the time to start thinking about title & description, old SEO school principles

Mobile Usage Report 2011 from Google

7 Sep

Google released 2011 Mobile Usage report which still serves as a good foundation. Some interest takes from the report are:

  • 81% of smartphone users access the Internet on their mobile devices
  • 59% use the Internet on their phones while waiting
  • 43% would give up beer if they would otherwise have to give up their smartphones

Read whole report at Think With Google 

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