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Hashtags taking over Facebook?

15 Mar

What if I would say that Twitter is taking over Facebook? Would you believe me? Perhaps not “take over” as if Facebook been purchased or overtaken but what about hashtags for Facebook? The Unofficial Facebook blog AllFacebook reports that development for adding “hashtags” is happening.

What would that mean? For example that you could search for discussions around particular topic, search for images with a hashtag (as photo-sharing application Instagram already uses this and was acquired by Facebook last September) or aiding targeted advertising.

From a company perspective this might also enhance quality of social media monitoring as today conversations taking place behind private Facebook profiles and only public posts are picked by “social media monitoring” tools/services. Another opportunity could be to find brand advocates that are sharing their view of brand  in hashtag conversations. And what about goals for marketers, ROI of social media campaigns. Opportunities are big. So is the risk of spamming the news feed.

How would this affect your life? Or would you even care?

Facebook testing redesigned Timeline

1 Mar

Mashable is reporting that some Facebook users in New Zealand has a updated Timeline, with changes the top of the page in particular, removing the photo tiles for Friends and Photos, and moving Map and Subscriber information lower on the page.

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One exciting change for Pages is the redesign for sharing a link on Facebook – now you can directly Like a company. This has been rumored for a while that Facebook would launch this feature.

Like a Page directly from Sharing a post

Scheduling posts on Facebook (coming soon)

1 Jun

Facebook administrators (with permission to create posts) will be able to schedule posts up to 6 months in advance, with the ability to run posts at least 15 minutes apart. All times will on these posts will correspond to your own timezone.

I wonder how this new feature will work with Switch region on Global Page release. One possibility would be to include your regional page that you want to schedule a post to.

Read more:

Facebook Pages has now administrator roles

31 May

Recently Facebook release feature allowing Page administrator to assign administrator roles. Available roles are Manager, Content Creator, Moderator, Advertiser and Insights Analyst.

This feature is handy for controlling permissions in bigger corporations with large teams.

Read more:

Like Facebook Pages directly from a post?

30 May

AllFacebook has reported that some users has gotten option to like Facebook Pages directly from a post. Have you seen this new like button on any posts from brands?

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Switch region on Global Pages for Facebook coming soon

30 May

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Facebook might soon launch a new feature for Pages that will make it easier for brands to work with local presences on a global brand page and thus maintain brand consistency.

The feature also automatically switches the page based on your current geographical location (geo-targeting content). Currently it´s being tested but you can check it out exclusively on the Facebook Marketing Page.

Mindjumpers explains in a blog post in more detailed how this new feature would work

“Combining local presences on a global page enables brands to create a more consistent communication as well as reaching and interacting with as many fans as possible. At the same time, they can customise and geo-target specific messages to its local markets. With the new functionality, users can choose to switch region themselves. A person based in e.g. Germany might be interested in seeing content relevant to e.g. the British market. This isn’t possible with the present geo-targeting of status updates, but with the regional filters, people will be able to access any country-specific content, just by switching to the country in question in the drop-down menu.”

The global Page and all its local Pages should share the same number of Likes (Fans), only the People Talking About number should vary from Page to Page.

Questions that comes to my mind; when is this features rolling out and can regional pages be merged to a global brand page with regional presence?

Adobe white-paper “Going global in a social world” explores also brand consistency and identifies central and regional options for Facebook page structure and immediate advantages/disadvantages:

Centralized page structure (global page with regional content)

Advantages

  • Strong corporate control
  • Single page to tell your brand story
  • Geo-targeting capabilities for wall posts, ads, and applications
  • Centralized, easy-to-find location for customers to interact with your brand on Facebook
  • Centralized content distribution channel that reaches and connects all fans
  • Larger consolidated fan base

Disadvantages

  • Occasional language and cultural misunderstandings that can result from one global Facebook wall
  • Limited country-level engagement data, which might be necessary for many brands
  • ‘Challenges moderating multilingual, multinational fan comments
  • If regional resources do exist, granting them the access and control they want can be more challenging

Regional page structure (regional pages)

Advantages

  • Increased control and responsibility for local marketing resources and less responsibility for the corporate team (required degrees of corporate oversight can be maintained by controlling all pages through one social media management platform)
  • Simplified moderation and customer service responses
  • Robust country-level engagement data
  • Simplified content targeting for locally relevant brand messaging
  • Ability to publish corporate or globally relevant content to multiple pages at once through a social media management platform
  • Locally relevant cover photos for different regions or countries

Disadvantages

  • Fragmented fan base can make it harder to reach all fans with globally relevant messages
  • Distributed page structure may confuse fans and potentially dilute the brand story for regional pages
  • If fans “like” your primary English-language page rather than their regional page, they might miss some regionally relevant content

Other sources that have written about the new feature:

 

Facebook has announced a brand new Facebook Camera, the new “Instagram”

28 May

The app has a newsfeed just like the full Facebook app, but its focus will be your friends’ photos. You can like and comment on pics just like you would on full Facebook. Click the “Me” tab to see photos in which you are tagged.

To access photos stored on your phone, tap the filmstrip-like row of photos along the top bar. That will expand to show you all available pics. Tap one to create a Facebook post with tImagehat image, or tap the shaded arrow to add multiple pics to a single post. To take a new photo, select the camera icon on the top left. You can also comment on and tag photos before posting.

The full article can be found here http://www.pcmag.com/article2/0,2817,2404867,00.asp

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