Foursquare check-ins decrease by 25% in US

9 Jun

Convience & Convert reports in “11 Shocking New Social Media Statistics in America” that 74% of Americans are unfamiliar with the concept of checking in to a location via mobile device, and only 3% have ever checked in. Even more damning, is that 4% had checked in when surveyed in 2011. This is a 25% decrease in check in behaviors in a single year. It’s not going to rebound, which is why Foursquare’s play is to be the new Yelp.

The most important question is; What is going to happen with Foursquare, and the future of location-based services providers?

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