Fan Pages are now Timeline – Checklist to boost fan engagement

30 Mar

If your brand page is not yet optimized to the new Timeline design, I want to share a checklist by WebTrends that can help to boost your fan engagement:

1. Upload a Cover Photo

The cover photo is a pretty prominent and eye-candy picture displaying on top of your Timeline Page. It can be up to 851px by 315px. Make sure to follow the cover photo policies from Facebook:

“Cover photos cannot include:
A. Price or purchase information, such as “40% off” or “Download it at our website”.
B. Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section.
C. References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features.
D. Calls to action, such as “Get it now” or “Tell your friends”.
Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property”

2. Pin your favorite Post each week

Hover over a story (any type of Facebook post: status update, photo, link, video…) and pin it so it displays directly on the top of your Page. Posts can stay pinned for up to seven days, so make sure to repeat the process every week with different featured posts.

You can also click on the Star icon of a story to make it spread on the full width of your Timeline.

3. Order your App icons

Photos, Likes, Events and Apps are now at the top of you Page, showing as App icons users can click on. You can customize the order of these App icons to display 4 as featured by default, and then users can browse through the additional ones, up to a maximum of 12 apps.

 

4. Apply your App thumbnail

With Timeline, the App thumbnail is no longer 75×75 pixels but displays as a 111x74px image on your top App icons.

You can adjust the size by going to ‘Manage’ from the admin panel and choose ‘Edit Page’ in the drop-down menu.at Under the ‘Apps’ section, click ‘Edit Settings’ for the specific app image you’d like to adjust.

5. Take advantage of the larger App width

The width of the new tabs is 810px by default, and Apps can either be set to 520px or 810px wide on a Page tab now. To take advantage of this full width, publish your App in the Webtrends Social platform using the Advanced Publish flow. Then, make sure to update your App Settings on Facebook by selecting the ‘Wide’ (810px) option in the Developer App (https://developers.facebook.com/apps) under ‘Edit App’.

If you have published your Apps with the Easy Publish flow, they will still be displayed with the narrow width of 520px (centered in the Page tab). We will soon update this to 810px wide and notify you prior to the change. Consequently, we encourage you to start updating your apps to the full 810px width now!

6. Manage your Page through the admin Panel

Use the admin panel to view Page Insights and keep track of new activity on your fanpage. Now Facebook users (whether they are your Page fans or not) can contact you privately using direct messages. Notifications about new messages will appear right in your Admin panel. Make sure to respond promptly to your users and keep the community management going!

Read the full tips with pictures at http://bit.ly/H823th

Here you can find inspiring examples of Facebook Timeline covers

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