Presentation of active Finnish Twitter users 2013 (Twittercensus)

Intellecta released as planned the first study on Finnish Twitter users, Twittercensus, which is the biggest study in Nordics – information of active users, total number of accounts, graphs over registration dates as well as cluster graphs of the active twitter users in Finland.

Key insights from study

• 63 632 Twitter accounts – 1,2 % of population – compared to Sweden with 300 000 users, 3 % of population
• 17 993 234 tweets (Sweden 110 000 000)
• Average user has 70 followers and has made 283 tweets (Sweden 2012: 62 followers, 368 tweets)
• Only 4% has tweeted more than 1000 tweets (Sweden 7 %)
• 3 & of tweets are geotagged (Sweden 4 %)
• Tweeting from Web client is the preferred way, (Sweden Twitter iOS client)

Within active users (activity within 30 days)

• 25 965 Twitter accounts (Sweden 171 000)
• Average user has 141 followers, following 127 and has made 633 tweets

Conclusion: The social network Twitter still has a long way to go before it is reflected in Finland. As an example, Twitter Trends has not yet found Finland, and will most likely not before active user base is increased.

Follow the discussion of study on Twitter using hashtag #twittercensus (additional hashtags for Finnish tweeps #suomitwitter #suomisome)

Finnish twittercensus 2013, statistics for Twitter in Finland from Intellecta corporate

The methodology used, is described at the newly created site www.finnishtwitter.com

“75 recent tweets has been downloaded for every account, we analyzed the language after removing hashtags, links and user names. The language of the tweets are identified through the open source library Pear LanguageDetect. After an account has been identified as Finnish, all friends and followers of that account will be add to a queue to be analyzed. This process is iterated until all accounts (and there followers and friends, and their followers and friends, etc) have been scanned, and no more Finnish speaking accounts are found. Users not recognized as Finnish, accounts without tweets and protected accounts are excluded.”

Study on active Finnish Twitter users released tomorrow – Twittercensus

Tomorrow is Intellecta presenting, lead by with Hampus Brynolf, a study of twitterers in Finland, so called Twitter Census – information of active users, total number of accounts, graphs over registration dates as well as cluster graphs of the active twitter users in Finland.

(Update: You can follow a live broadcast on Bambuser  http://embed.bambuser.com/channel/intellecta)

Information on the study and the methodology used, is described at the newly created site www.finnishtwitter.com

“75 recent tweets has been downloaded for every account, we analyzed the language after removing hashtags, links and user names. The language of the tweets are identified through the open source library Pear LanguageDetect. After an account has been identified as Finnish, all friends and followers of that account will be add to a queue to be analyzed. This process is iterated until all accounts (and there followers and friends, and their followers and friends, etc) have been scanned, and no more Finnish speaking accounts are found. Users not recognized as Finnish, accounts without tweets and protected accounts are excluded.”

Some sneak peak pictures has been released, showing high-level of Finnish Twitter users and details.

Overview of the entire Finnish speaking twitter

Detail from the Finnish Twitter

Digging deeper into the Finnish twitter users

The Finnish analysis will be presented the 19th followed by the Danish Twittercensus on the 21st and finally the Swedish Twittercensus 2013 the 13th of March on twittercensus.se

(This post will be updated tomorrow with key insights from the study)

A fresh start

What is better than start a new year with looking at 2012 statistics? Creativo has released “100 Social Networking Statistics & Facts for 2012” with some interesting statistics.

For example – every minute of a day

• 100.000 tweets are sent (Twitter)
• 3600 pictures are shared (Instagram)
• 48 hours of video uploaded (YouTube)
• 684 478 pieces of content shared (Facebook)

Google+ Now Has 400M registered users and 100M Monthly Active Users

Google, announced a new milestone for Google+: 400 million registered users and 100 million monthly active users. Senior Vice President of Engineering for Google posted the following statistics in a Google+ post:

This week we also hit an important milestone — over 400,000,000 people have upgraded to Google+. It was only a year ago that we opened public sign-up, and we couldn’t have imagined that so many people would join in just 12 months. While Google+ is all about creating a better experience across Google, it’s also a destination. And here too, I’m happy to report that we have just crossed 100,000,000 monthly active users on Google+ (plus.google.com and mobile app). https://plus.google.com/u/0/+VicGundotra/posts/2YWhK1K3FA5

Read more at Google+ Now Has 100 Million Monthly Active Users.

Foursquare check-ins decrease by 25% in US

Convience & Convert reports in “11 Shocking New Social Media Statistics in America” that 74% of Americans are unfamiliar with the concept of checking in to a location via mobile device, and only 3% have ever checked in. Even more damning, is that 4% had checked in when surveyed in 2011. This is a 25% decrease in check in behaviors in a single year. It’s not going to rebound, which is why Foursquare’s play is to be the new Yelp.

The most important question is; What is going to happen with Foursquare, and the future of location-based services providers?

ROI of Customer Experience (CX)

Temkin Group has release a new report on ROI (Return of Investment) of CX (Customer Experience), which covers analysis of 10,000 U.S. consumers and 3,000 UK consumers, identifying the financial benefit of improving customer experience. The bottom line? Customer experience correlates to loyalty.

An analysis of US and UK consumers shows that customer experience is highly correlated to loyalty. Customer experience leaders have more than a 16 percentage point advantage over customer experience laggards in consumers’ willingness to buy more, their reluctance to switch business away, and their likelihood to recommend. A modest increase in customer experience can result in a gain over three years of up to $382 million for US companies and up to £263 million for UK firms, depending on the industry. While the case for loyalty is compelling, companies should determine the business impact that customer experience has on their specific business by following our five step process. To achieve these results, however, companies must create customer experience metrics programs that embed these measurements into how they run their business.

See the Infographics on ROI of customer loyalty

Report can be purchased from https://secure.digitalcontentcenter.com/shop/392120/viewcart/?AddProduct=13282